Erikshjälpen’s mission is to improve children’s lives globally. Our mission was to develop a compelling film for their Christmas campaign that would resonate deeply with viewers and drive awareness of the critical issues faced by vulnerable children. 

The film features various children expressing their wishes, starting with simple desires like wanting a stuffed toy, escalating to more heartbreaking pleas such as wishing to have enough food to eat.

This progression was designed to starkly contrast the typical holiday wish lists with the harsh realities some children face daily. Our goal was to evoke a strong emotional response and underline the importance of Erikshjälpen’s work.