“Standing out in a sea of sameness” is the essence of burger chain Bada Bing. Already present in its taste and vibe, this quality needed to shine through in the graphic profile as well. With a bold new blue palette (quite unorthodox for the food industry!) and Birger, the mascot, we aimed to capture Bada Bing’s playful spirit and experimental mindset.

Summary

The competition in the burger world is fierce, but some players stand tall year after year. Bada Bing is in a league of its own and deserves a visual identity that reflects exactly that.